Field Intelligence
Research that shows your charity where it stands, and what is moving around it.
Most charities know their own figures to the penny, and very little about the charities, funders and companies around them. We solve this problem: research that reads your field from the outside, from the public record, and answers the questions your board, your fundraisers and your communications team are already asking.
- Which funders backed charities like ours last year, and with how much?
- Why has a funder that backed us for years gone quiet?
- What do the charities in our cause post, and what do their supporters answer?
- How does our income compare with charities of the same size?
Everything else starts from what the field shows.
What the field shows opens the next move: a funder you had not met, a charity worth joining forces with, a campaign worth running.
Understands your question
Any question about your field, answered from outside.
Field Intelligence is research for the whole charity, not only for fundraising. It can be focused: why your last five bids did not land, and what those funders chose instead. It can be wide: how five charities in your cause run their marketing, what they post, who follows them, and what their supporters answer. It can be the question your board has been asking all year.
Researches the field
Your own accounts and reports, the funders, the charities beside you and the audiences you share, read from public sources.
Delivers the findings and the plan
Every desk sees where it stands.
Strategy, fundraising, marketing and programmes each get the whole picture of the field, not a slice of it. Every finding carries the public source it came from.
You approve
You decide with the field in front of you.
We never tell you what to do. You get enough to see the next step clearly: where the money is moving, what others are trying, and where your charity can lead. The next plan starts from what is true, not from what you hoped.
Starts your grants, donors or partners
The plan becomes work: the grants, the donor campaigns or the partnerships it points to.
Your team, with the whole field in front of them.
Your fundraisers see which funders are moving before they write. Your communications team sees what the charities beside you say, and what their supporters answer. Your leadership plans the year with the picture it always wanted. The judgement stays theirs.
Questions charities ask
Yes. A reading sets your charity beside others in your cause: their income, their funders, their campaigns and what their supporters answer, all from public sources.
Yes. Funders and charities abroad are read too, when your question needs them.
The findings, each with its public source, and a plan of next steps with the actions for each. You decide which to take.
Tell us the question your board keeps asking.
From there, the research is shaped around what your charity needs to know.